Concept development for the proposition and new category.
PROPRIETARY BRAND · CASA ALMA ZAMORA
SOLARA
Ancestral-method sparkling wine
A new category connecting Ica and Apurímac.
An artisanal sparkling wine that brings together Torontel grapes from Ica, passion fruit from small producers and Andean aromatic herbs from Apurímac through a pathway of research, secondary fermentation in bottle, validation and market development.
RELATIONSHIP WITH CASA ALMA ZAMORA
Comprehensive development. That is our scope.
A proprietary brand within the Casa Alma Zamora portfolio.
Applied research, formulation, piloting and validation.
Development of identity, territorial narrative and brand.
Preparation for regulation, market and progressive scaling.
THE PROPOSITION
Product, identity and meaning.
SOLARA seeks to express a contemporary interpretation of Peruvian territory through a small-scale sparkling wine with its own identity, secondary fermentation in bottle and a sensory proposition connecting coast and Andes.
Torontel grapes and Ica's winemaking tradition
High-Andean botanicals from Apurímac
Secondary fermentation in bottle
Small-scale premium production
WHAT IT DEMONSTRATES
A brand can also be evidence of capability.
It demonstrates the ability to connect territory, formulation, process, validation, identity and market to build a differentiated category.
LET'S TALK
What do you want to create, improve or take further?
You do not need to have the scope defined. We can help you organize the starting point and decide which intervention makes sense.
Tell us about your project