Origin
Integration of Torontel grapes from Ocucaje, passion fruit from local producers and Andean aromatic herbs from Apurímac within a single territorial proposition.
CASE 01 · Product development · validation · market
SOLARA. Create a new category without sacrificing technical rigor.
SOLARA connects two territories in a new category: Torontel grape base wine from Ocucaje, Ica, passion fruit from local producers and Andean aromatic herbs from Apurímac. Development brought together formulation, secondary fermentation in bottle, piloting, sensory evaluation, identity and market readiness.
THE CHALLENGE
Start with the right question.
The challenge was not simply to produce a sparkling wine. It was to build a differentiated proposition capable of connecting Torontel grapes from Ocucaje, passion fruit from small producers in Ica and Andean aromatic herbs from Apurímac with secondary fermentation in bottle, technical rigor and a contemporary identity.
THE PATH
Connected capabilities to move forward.
The sequence was not designed as a list of services. Each stage responded to a specific project need.
Development
Formulation, secondary fermentation in bottle, ageing on lees, variable control and preparation of pilot batches.
Validation
Comparative sensory evaluation and review of technical attributes to support decisions on continuity and improvement.
Market
Development of the value proposition, identity, narrative and commercial positioning for a differentiated premium category.
Torontel grapes and winemaking tradition
Passion fruit from small local producers
Andean aromatic herbs and ethnobotanical knowledge
EVIDENCE
Evidence to validate the development.
Comparative sensory analysis makes it possible to assess SOLARA's performance within the set of samples evaluated and guide decisions on adjustment, standardization and continuity.
Results are relative to the set of samples evaluated in the comparative sensory analysis.
CASE INSIGHT
Validate to decide, not merely to confirm.
The comparative evaluation positioned SOLARA against premium references. The result showed aromatic leadership and competitive performance across the other dimensions, generating evidence for pilot launch, standardization and progressive scaling.
CAPABILITIES ACTIVATED
What this case puts into practice.
These capabilities can be activated together or separately in other projects, depending on the starting point and objective.
Applied researchProduct developmentPilotingSensory evaluationBrand & narrativeMarket strategy
WHAT IT DEMONSTRATES
A capability that can be transferred.
This case demonstrates the ability to connect research, process, sensory experience and market without separating the technical proposition from product identity.
LET'S TALK
Do you have a challenge that needs its own pathway?
You do not need to replicate this case. Tell us your starting point and we will assess which capabilities make sense to activate first.
Tell us about your project