Research and product development using huarango pods.
PARTNER BRAND · GLOBAL CROWD SOLUTIONS
AMAYA
Huarango spirit
From the Ica desert to a spirit with identity and purpose.
A premium spirit developed from huarango pods, integrating agroindustrial value creation, fermentation, distillation, technical and sensory validation, art applied to identity and a sustainability vision connected to the territory.
RELATIONSHIP WITH CASA ALMA ZAMORA
Research, product, identity and sustainability. That is our scope.
A brand linked to Global Crowd Solutions. Casa Alma Zamora participated comprehensively in research, development, validation, identity and sustainability.
Design of fermentation, distillation, resting and ageing trials.
Technical, sensory and commercial validation, plus regulatory readiness.
Identity development, an art competition using huarango ink, and application of the artworks to labels.
Design of sustainability and regeneration components associated with the project.
THE PROPOSITION
Product, identity and meaning.
AMAYA turns an emblematic resource from the Peruvian desert into a high-value proposition that brings together innovation, culture, art and sustainability. It is developed in unaged and aged expressions, also exploring reused barrels.
Huarango pods (Prosopis pallida)
Artisanal fermentation and distillation
Unaged and aged editions
Art applied to labels
WHAT IT DEMONSTRATES
A brand can also be evidence of capability.
It demonstrates how an underused raw material can become an innovation platform integrating product, identity, sustainability and market.
LET'S TALK
What do you want to create, improve or take further?
You do not need to have the scope defined. We can help you organize the starting point and decide which intervention makes sense.
Tell us about your project